The Zaragoza Water Saving City programme was initiated in 1996 in response to water scarcity and is still on-going. It has included awareness raising campaigns, the implementation of examples of good practice of reduced water consumption and voluntary public commitments by citizens and businesses. The water tariffs were revised to provide disincentives and incentives that ensure a full cost recovery whilst maintaining affordability for low-income households. The programme also involved improvements to the water distribution infrastructure to reduce the waste of water. After 15 years (2010) the city achieved a reduction of water consumption by almost 30%, mainly due to behavioural changes in water use. After this significant reduction, following implemented measures enabled to slightly decrease further the water consumption levels. These measures have been accompanied by several awareness campaigns. The city is now known throughout the world as a leader in the field of sustainable use of water.